About Me
Professional Journey
What began with shaping talent brands evolved into leading integrated, insight-driven SaaS and B2B campaigns that connect audiences to value and drive measurable impact. Today, I blend creativity, analytics, and strategy to help brands tell compelling stories and deliver resonant experiences.
Education
Academic Background
Generative AI Coursework
Continuous Learning and Professional Development
Broadcast Journalism
Honored with three MarCom Platinum Awards and a Silver Telly for Best Branded Content, I led campaigns featuring Betty White, including a viral music video and a nationally celebrated tour. My work generated media buzz and over one million YouTube views, showcasing creative impact and campaign leadership.
National Experiential Campaigns
Driving Meaningful Brand Engagement
Led national campaigns for brands like NBA, NFL, and Universal Studios, plus the acclaimed Betty White partnership. Drove 24% visibility and 15% consumption lifts, delivering award-winning, viral campaigns that expanded reach and sparked major media attention.
Digital Growth & Data-Driven Impact
Optimizing Customer Experience and Conversion
I leverage analytics and behavioral insights to boost conversion, retention, and digital performance. My B2B strategies generated 8,000+ leads and 60%+ engagement lift, while KPI dashboards and segmentation improved reporting and omni-channel optimization, driving YOY pipeline growth.
Cross-Functional Collaboration
Cohesive Marketing Initiatives through Partnerships
I unite marketing, sales, creative, and operations to drive multimillion-dollar sponsorships, national events, and enterprise partnerships. My cross-functional leadership delivers cohesive brand storytelling, scalable workflows, and integrated strategies that boost revenue and build trust.
Talent & Vendor Partnership
Strategic Talent Partnerships for Brand Growth
I manage celebrity, agency, and partner relationships to deliver award-winning campaigns. Negotiated deals with Betty White and global talent, driving 40% revenue growth. My focus: measurable brand impact, operational alignment, and standout content across all channels.
Community & Industry Leadership
Engagement and Leadership for Community Impact
I advance community and industry through leadership and volunteer roles—supporting FIFA Club World Cup media, sponsor hospitality at the Peachtree Road Race, and active AMA membership. My focus: elevating standards, championing collaboration, and driving meaningful impact.
